How Plati.Market earned RUB 2.8M in the first month after automating purchasing
The mobile game top-up service moved from purchasing currency manually through intermediaries to a direct API connection with suppliers through GiftAPI.
What did not work before GiftAPI
The Plati.Market team purchased in-game currency manually from intermediaries instead of directly from game publishers. Every transaction required manual price approval and confirmation that the funds had been credited.
Declining margins
Intermediaries periodically raised purchase prices without notice.
Manual credit confirmation
An operator manually checked whether the currency reached the player, limiting the number of orders that could be processed each day.
Growth required hiring
The only way to process more orders was to hire more operators.
How GiftAPI solved these problems
GiftAPI automated purchasing, delivery, and status checks — Plati.Market connected directly to the game catalog without intermediaries, while in-game currency began reaching players automatically.
Endpoints used
/topup/validate
Game ID validation before payment
/topup
Automatic currency delivery
/topup/{tx_id}
Transaction status without manual checks
How the integration went
Week 1
Connected the game catalog and ran test top-ups in the sandbox.
Weeks 2–3
Added player validation before payment and configured webhooks.
Week 4
Fully switched to automated processing and eliminated intermediaries.
What changed after the migration
13× growth with no staff increase
Orders grew from 60 to 800+ per day with the same team.
Margins restored
Direct catalog access removed intermediary markups.
Fewer incorrect top-ups
Player validation before payment reduced incorrect credits.
“We scaled from 60 to 800+ orders per day without hiring new employees. Growth used to mean adding more operators for purchasing and verification — now it simply means more traffic on the existing infrastructure.”
— CEO of Plati.Market
Want similar results for your platform?
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